Presentation on the topic of travel agency. Features of the presentation of tourism services using the example of the travel agency "Hot Tours" (g

Green tourism The tradition of rural tourism began to develop in Europe about half a century ago. For Ukraine, the above-mentioned term is new. In general, the concept of green tourism is a vacation in private households in rural areas with interesting tourist sites.

Mission and goals MISSION: With us you will get to know Ukraine in a new way!!! GOAL: Development of rural tourism to meet the needs of citizens and generate profit.

Services offered Excursion and educational tours Recreation programs for youth (schoolchildren) and students Development of individual tours New Year and Christmas tours Ski and extreme tours Reception and service of foreign tourists Business tourism - service of conferences, sporting events Wedding ceremonies, for exotic lovers Fishing; Picking mushrooms and berries; Walking in the forest; Hunting Games, animals, entertainment; Satellite television; Air conditioning and heating systems; Internet access; Guarded parking; Home cooking, a Russian bath and much more - everything that even the most scrupulous tourist needs. Fresh honey, milk, vegetables, fruits.

Information on the regions that provide rural green tourism services in Ukraine Western Southern Podolia Kyiv Central Eastern

Western region The most popular region of the Carpathians Alpine skiing Opportunity to celebrate the New Year and colorful Christmas holidays Extraordinary landscapes Clean air, water from mountain rivers Picking berries and mushrooms Hiking in the mountains Visiting unique wooden churches winemaking

Southern region You will be able to touch the life of the communities of Crimean Tatars, Bulgarians, Germans, Greeks, get to know their culture and way of life Taste traditional cuisine Visit natural and historical monuments Park “Granite-steppe Pobuzhye” the area is simply created for active recreation, especially rock climbing and rafting on rapids Landscape park "Kinburn Spit" offers an exotic holiday with the opportunity to touch wild nature

Podolia Unusual landscapes, formed by small mountains and deep canyons There are many monuments of defense architecture of Kamenets-Podolsky and the Khotyn fortress More than 100 caves record holder for the longest in Europe “optimistic” -207 km

Kyiv The picturesque bank of the Dnieper Historical and archaeological complex based on materials from excavations of settlements of the Trypillian culture “Falcon Farm”, the atmosphere of a Ukrainian village is recreated here (real Ukrainian cuisine, sauna, Cossack games, etc.) Palace and park ensemble in Kachanovka

Central region Rivers: Khorol, Sula, Psel Velikie Sorochintsi and Dekanka - Places associated with the great Gogol Walk in the forest on horseback State Museum of Pottery in Opishna The largest Scythian fortifications in Europe

Vostochny V. Mogilev Tsarichensk The atmosphere of the times of the Cossacks has been recreated On the banks of the Orel, two Cossack churches and the remains of an ancient fortress have been preserved The famous Petrikovskaya painting There is an opportunity to cut hay and sleep on it Catching crayfish Collect medicinal plants The Kharkov region offers the “Khazar Way” tour and the “Pecheneg Reservoir” water tour

Prices and conditions. Conventionally, price offers can be divided into 5 categories, depending on different conditions: Household - the presence of a bath or shower, a toilet in the house, a refrigerator, the ability to use a gas or electric stove, etc. etc. Infrastructure - how far is the farm located from the road, how far is there a river, lake or sea, is there a medical center, store, forest, etc. nearby; Additional offers - excursions, hiking, language learning, horse riding, homemade vegetables and fruits, milk, honey, etc.; Season - winter or summer, New Year, Christmas and Easter holidays can become more expensive, depending on the region; cheaper - off-season, that is, spring and autumn. Region and area - a complex of attractions, landscapes, ecology. Where and how to choose a vacation

What you need to pay attention to when choosing a place to relax 1. When going on vacation, take comfortable things and shoes, a camera, and, believe me, your vacation will be wonderful for you! 2. The estate where you will stay should be located in an ecologically clean area, the outskirts should be pleasant and well-groomed, there should be weeds, there should be beautiful flower beds, the location is desirable close to any natural attraction - forests, reserve, park 3. Get satiated at the time of rest The best thing is home cooking - homemade cheeses, pickles, wines, sausage. The pleasure of your holiday will be simply magnificent. 4. Be sure to buy souvenirs in the places where you will rest, you will forever have the memory of a wonderful vacation in the garden and then excursions, I will arrive renewed, and there will be fun and jubilation in your soul. It’s so easy to see the beauty in a natural region!

Travel agency "Geography" Company structure Federal travel retail network Individual and group tours, event, business and VIP tourism. Registration number of the MVT operator Training of specialists in the tourism sector, increasing the level of qualifications of employees. Booking and sale of air tickets, train and bus tickets.

Travel agency "Geography" Product Travel agency Geography offers organization of any requested type of vacation. Programs for mass and individual recreation: beach, excursion, cruises, treatment and exclusive: luxury, expeditions. All programs are purchased from trusted partners, a list of which allows you to choose and receive increased commissions.

Travel agency "Geography" Work standards Unified pricing policy; Quality of customer service; Organization of work; Personal sales algorithm; Personnel training and assessment; Hiring standard; Unified software standard; Technical requirements for workplace organization; Unified promotion standard; Unified financial control; Unified standard for registration of tourists; Unified document standard; Unified standard for workplace design; Corporate leisure standard; Reporting Standard and Marketing; Quality control and employee incentives.

Travel agency "Geography" Corporate style Interior design of the office The office should be: Positive; Light with bright accents, like the entire corporate identity. This is achieved by: Good lighting; Light and monochromatic wall color; Light furniture; Upholstery of chairs in bright corporate colors.

Travel agency "Geography" Conditions for joining the network Today, Geography franchise offices are already operating, and we hope for more active entry into our network. For this purpose, more attractive conditions are created. Financial conditions for 2012 All cities of Russia: no entrance fee; flexible amount of monthly payments (royalties) depending on the implementation of the plan; For beginners, we can provide a business plan for creating an entry into the network.

Travel agency "Geography" Advantages A well-known trademark in the region. Increased commission (up to 14%) on the operator product of leading tour operators. Tour booking services. Participation in training programs. Free (as part of the Geography media plan) and individual (paid) advertising support. Posting information on the website Training, participation in country seminars, trainings, managerial training programs and advanced training. Booking system, connection and operation. Unified External and Internal design of offices, as well as standard of work. Participation of tourists in all promotions conducted by "Geography". A unified marketing policy on the market, the tourism network also provides operational information on the market, and provision of uniform technologies. Thus, a significant part of the problems for those wishing to develop their own business is removed.

Travel agency "Geography" Requirements No entry fee, you invest your funds in your own business. A franchise is a brand (company name) + developments in promoting the brand. When concluding a franchise agreement, we offer three folders: interior and exterior office design, advertising. company operating standard. document flow. Also technical equipment: financial program, company website.

Travel agency "Geography" For the opening of the office, you need to prepare the external design of the office (signs, signs); Interior design of the office; Level of training of managers and employees. Employees must undergo training at the Travel School; Connect to the Geography booking system; Enter the required package of documents; Post information on the Geography website; Providing advertising products (within the framework of the “Geography” media plan) Royalty - monthly payments depend on the implementation of the plan. Calculated in the number of people sent per month. If you fulfill the plan, you don’t pay royalties.

Image campaign A campaign aimed at creating a certain attitude towards a brand. Operating with brand attributes - brand images, positioning, slogan. Product campaign The goal is to inform consumers about the benefits of a product or an entire product category. The product or product category is promoted directly, the main focus is on the characteristics of the product. Shopping campaign Allows you to direct the consumer to a specific place of purchase. Attraction by favorable terms of the transaction (discounts, low price, quality, bonuses)

Question 3 Why should a consumer choose our company/our product? Unique Selling Proposition How we differ from our competitors. Can be made up, such as bacteria in yogurt. "live bacteria in 1 gram of Fruttis." Main advertising message For example, “Vitamins remain!” for inverter oven.

Trade advertising campaign Image advertising campaign Product advertising campaign Question 4 Who is our target audience? Reaches everyone who could potentially buy the product but has not yet made a purchasing decision. Investing in people knowing our brand. Those who have made a purchase decision and are at the stage of choosing a specific brand of product or service. Product characteristics. Those who have already decided what exactly they want to buy, but have not yet decided on the place of purchase.

Pyramid of Demand Ready demand: tour databases, contextual advertising, tourist call Deferred demand: travel portals, tourist reviews, “Travel” sections on major media sites, krible.ru, groups on social networks Potential demand: all Internet users who travel and rest awareness Preference purchase

Question 5 How much should I spend on advertising? A. Budget I have 1 million rubles, make me an advertisement. B. Costs per 1 client. One client brings 100 rubles. I am ready to spend 50 rubles from my profit to attract one client. I am ready to serve clients in a month, Budget = clients 1.sh bad find_related.js lib stem_test.js 50 rubles = rubles

1.What do we want to advertise? 2.What is the task facing the Republic of Kazakhstan? 3.Who is our target audience? 4.Why should consumer choose us? 5.How much should I spend on advertising? 6.When and for how long to conduct an advertising campaign? 7.How will I evaluate the results of the advertising campaign? Total:

We invite you to go on a fantastic journey through the Scandinavian countries and their capitals. We invite you to go on a fantastic journey through the Scandinavian countries and their capitals. - Denmark and Copenhagen, - Sweden and Stockholm, - Finland and Helsinki, - Norway, fjords and Oslo... Denmark and CopenhagenSweden and StockholmFinland and HelsinkiNorway, fjords and Oslo Unlike traditional European routes, Scandinavia offers you an introduction to the centuries-old cultural heritage of kingdoms of Europe and the ancient lands of the Vikings in a unique combination with the purest ecology and pristine natural landscapes

Denmark will appear before you as fabulously royal and avant-garde-daring, where the luxury of palaces, a rural landscape with taverns buried in fields of bright yellow alfalfa coexist; unconventional solutions of Danish design, turning the buildings of sea docks and royal stables into the most expensive apartments in the city and modern hotels with wireless Internet; architectural monuments included in the UNESCO World Heritage List, including the Cathedral in the ancient Danish capital of Roskilde and Kronborg Castle in Elsinore, praised by Shakespeare.

In Sweden you will discover a country of eclecticism, combining the ancient style of the royal court and the idyllic coloring of medieval cities with the high-tech style of famous museums and restaurants. For example, in the most ambitious architectural project of Stockholm - the City Hall. You will see how the official meeting place of the Swedish parliament, the bold conceptual solutions of the golden mosaic in depicting the relationship between a man and a woman, and the pathos of the tradition of the Nobel ceremony are intertwined.

Finland surprises with its wonderful ecology, magnificent landscapes, interesting architectural monuments, and entertainment. Holidays in Finland, treatment at the balneological resorts of Finland, fishing on a crystal clear lake, beaches, water parks. Excursion tours to Finland will help you learn about the sights and history of cities. Winter holidays in Finland are provided by the ski resorts: Levi, Ruka, Luosto. New Year in Finland can be spent in the homeland of Santa Claus - Lapland. Finland surprises with its wonderful ecology, magnificent landscapes, interesting architectural monuments, and entertainment. Holidays in Finland, treatment at the balneological resorts of Finland, fishing on a crystal clear lake, beaches, water parks. Excursion tours to Finland will help you learn about the sights and history of cities. Winter holidays in Finland are provided by the ski resorts: Levi, Ruka, Luosto. New Year in Finland can be spent in the homeland of Santa Claus - Lapland. You can easily choose and rent cottages in Finland, fresh air and a cozy, homely environment for you and your family. Do not forget that when entering Finland you need to obtain a Finnish visa.

Oslo, the capital of Norway, is located in the very center of Scandinavia. Oslo is surrounded by green hills and a fjord. Oslo is culture: Edvard Munch, Henrik Ibsen, Thor Heyerdahl, Vikings and the music of the Philharmonic. Oslo, the capital of Norway, is located in the very center of Scandinavia. Oslo is surrounded by green hills and a fjord. Oslo is culture: Edvard Munch, Henrik Ibsen, Thor Heyerdahl, Vikings and the music of the Philharmonic. There are more than 50 museums in Oslo. World famous museums include the Viking Ship Museum, the Kon-Tiki Museum, the Fram Polar Ship Museum, the Munch Museum, the Vigelan Open Air Sculpture Museum, and the Holmenkollen Ski Museum. This list was recently added to the newly restored Ibsen Museum - one of many events in honor of the 100th anniversary of the writer's death.

Our company organizes any tours to Scandinavian countries for individual tourists and organized groups. These could be business trips, educational programs, honeymoons, vacations at resorts and spa hotels, excursion programs, weekend tours, combined trips across countries, or simply booking hotels. Our company organizes any tours to Scandinavian countries for individual tourists and organized groups. These could be business trips, educational programs, honeymoons, vacations at resorts and spa hotels, excursion programs, weekend tours, combined trips across countries, or simply booking hotels.

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