Selling food products via the Internet. Bottle for rent

Are you planning to open an online store? What laws of the Russian Federation must be taken into account when organizing online trading and when creating an online store website ?

Trading through online stores is classified as distance trading and is subject to relevant laws. According to the Rules for the sale of goods remotely " selling goods remotely- sale of goods under a retail purchase and sale agreement, concluded on the basis of familiarization of the buyer with the description of the goods proposed by the seller, contained in catalogues, prospectuses, booklets or presented in photographs or through communications, or in other ways that exclude the possibility of direct familiarization of the buyer with the goods or a sample goods upon conclusion of such an agreement."

Basic laws that must be taken into account when opening an online store:

Rules for the sale of goods remotely (approved by Decree of the Government of the Russian Federation of September 27, 2007 N 612).

Law on the Protection of Consumer Rights: Article 26.1 “Remote method of selling goods.”

Civil Code of the Russian Federation: Article 497 “Sale of goods by samples and remote method of selling goods.”

You can also get acquainted with the provisions of the “European Convention on International Postal and Distance Selling”.

Below are the texts of the main articles of these documents, which must be taken into account when organizing online commerce and when creating an online store website.

Civil Code of the Russian Federation. Article 497. Sale of goods based on samples.

1. A retail purchase and sale agreement may be concluded on the basis of the buyer familiarizing himself with a sample of the product (its description, product catalog, etc.) offered by the seller.

2. Unless otherwise provided by law, other legal acts or an agreement, a contract for the retail purchase and sale of goods based on a sample is considered fulfilled from the moment of delivery of the goods to the place specified in the agreement, and if the place of transfer of the goods is not determined by the agreement, from the moment of delivery of the goods to the buyer at place of residence of a citizen or location of a legal entity.

3. Before transferring the goods, the buyer has the right to refuse to fulfill the retail purchase and sale agreement, subject to reimbursement to the seller of the necessary expenses incurred in connection with the performance of actions to fulfill the agreement.

Advertisements for goods sold remotely must include information about the seller of such goods: name, location and state registration number of the record of the creation of a legal entity; last name, first name, patronymic, main state registration number of the record of state registration of an individual as an individual entrepreneur. ( ).

Federal Law “On Protection of Consumer Rights” Article 26.1. Remote method of selling goods (introduced by Federal Law of December 21, 2004 N 171-FZ)

1. A retail purchase and sale agreement may be concluded on the basis of familiarization of the consumer with the description of the goods proposed by the seller through catalogues, prospectuses, booklets, photographs, means of communication (television, postal, radio communications and others) or other means excluding the possibility of direct familiarization of the consumer with the product or sample goods when concluding such an agreement (remote method of selling goods) by methods.

2. Before concluding a contract, the seller must provide the consumer with information about the basic consumer properties of the product, the address (location) of the seller, the place of manufacture of the product, the full brand name of the seller (manufacturer), the price and conditions for purchasing the product, about its delivery, service life, shelf life and warranty period, about the procedure for paying for the goods, as well as about the period during which the offer to conclude a contract is valid. ( Note: This must be taken into account when creating an online store website. )

3. At the time of delivery of the goods, the consumer must be provided in writing with information about the goods provided for in Article 10 of this Law, as well as information provided for in paragraph 4 of this article about the procedure and timing for returning the goods.

4. The consumer has the right to refuse the goods at any time before its transfer, and after the transfer of the goods - within seven days.

If information on the procedure and timing for returning goods of proper quality was not provided in writing at the time of delivery of the goods, the consumer has the right to refuse the goods within three months from the date of delivery of the goods.

Return of a product of proper quality is possible if its presentation, consumer properties, as well as a document confirming the fact and conditions of purchase of the specified product are preserved. The consumer’s absence of a document confirming the fact and conditions of purchase of the goods does not deprive him of the opportunity to refer to other evidence of the purchase of goods from this seller.

The consumer does not have the right to refuse a product of appropriate quality that has individually defined properties if the specified product can be used exclusively by the consumer purchasing it.

If the consumer refuses the goods, the seller must return to him the amount of money paid by the consumer under the contract, with the exception of the seller’s expenses for delivery of the returned goods from the consumer, no later than ten days from the date the consumer submits the corresponding demand.

5. The consequences of selling goods of inadequate quality by remote means of selling goods are established by the provisions provided for in Articles 18 - 24 of this Law.

Rules for selling goods remotely

1. These Rules, which establish the procedure for the sale of goods remotely, regulate the relationship between the buyer and the seller when selling goods remotely and the provision of services in connection with such sale.

2. The basic concepts used in these Rules mean the following:

“buyer” - a citizen who intends to order or purchase, or who orders, purchases or uses goods exclusively for personal, family, household and other needs not related to business activities;

“seller” - an organization, regardless of its legal form, as well as an individual entrepreneur who sells goods remotely;

“remote sale of goods” - sale of goods under a retail purchase and sale agreement concluded on the basis of the buyer’s familiarization with the description of the goods proposed by the seller, contained in catalogues, prospectuses, booklets or presented in photographs or via communications, or in other ways that exclude the possibility of direct familiarization of the buyer with the product or a sample of the product when concluding such an agreement.

3. When selling goods remotely, the seller is obliged to offer the buyer services for the delivery of goods by sending them by post or transportation, indicating the delivery method and type of transport used. (Note This must be taken into account when creating an online store website.).

The seller must inform the buyer about the need to use qualified specialists for connecting, setting up and commissioning technically complex products that, according to technical requirements, cannot be put into operation without the participation of appropriate specialists.

4. The list of goods sold remotely and services provided in connection with such sale is determined by the seller.

5. Remote sales of alcoholic beverages, as well as goods the free sale of which is prohibited or limited by the legislation of the Russian Federation, are not permitted.

6. These Rules do not apply to:

a) work (services), with the exception of work (services) performed (provided) by the seller in connection with the sale of goods remotely;

b) sales of goods using machines;

c) sales and purchase agreements concluded at auctions.

7. The seller has no right to perform additional work (provide services) for a fee without the buyer’s consent. The buyer has the right to refuse to pay for such work (services), and if they are paid, the buyer has the right to demand that the seller return the amount paid.

8. The seller must, before concluding a retail purchase and sale agreement (hereinafter referred to as the agreement), provide the buyer with information about the main consumer properties of the goods and the address (location) of the seller, the place of manufacture of the goods, the full brand name (name) of the seller, the price and conditions the purchase of goods, their delivery, service life, shelf life and warranty period, the procedure for paying for the goods, as well as the period during which the offer to conclude a contract is valid. (This must be taken into account when creating an online store website)

9. The seller, at the time of delivery of the goods, is obliged to bring to the attention of the buyer in writing the following information (for imported goods - in Russian):

a) the name of the technical regulation or other designation established by the legislation of the Russian Federation on technical regulation and indicating mandatory confirmation of the conformity of the product;

b) information about the basic consumer properties of goods (works, services), and in relation to food products - information about the composition (including the name of food additives and biologically active additives used in the production of food products, information about the presence of components obtained in food products using genetically engineered modified organisms), nutritional value, purpose, conditions of use and storage of food products, methods of preparing ready meals, weight (volume), date and place of production and packaging (packing) of food products, as well as information about contraindications for their use in certain diseases;

c) price in rubles and terms of purchase of goods (performance of work, provision of services);

d) information about the warranty period, if established;

e) rules and conditions for the effective and safe use of goods;

f) information about the service life or shelf life of the goods, as well as information about the necessary actions of the consumer after the expiration of the specified periods and the possible consequences of failure to perform such actions, if the goods after the expiration of the specified periods pose a danger to the life, health and property of the buyer or become unsuitable for use by appointment;

g) address (location), full corporate name (name) of the seller;

h) information on mandatory confirmation of compliance of goods (services) with mandatory requirements ensuring their safety for the life, health of the buyer, the environment and the prevention of harm to the buyer’s property in accordance with the legislation of the Russian Federation;

i) information on the rules for the sale of goods (performance of work, provision of services);

j) information about a specific person who will perform the work (provide a service), and information about him, if this is relevant based on the nature of the work (service);

k) information provided for in paragraphs 21 and 32 of these Rules.

10. If the product purchased by the buyer has been used or the defect(s) have been eliminated, the buyer must be provided with information about this.

11. Information about the goods is brought to the attention of the buyer in the technical documentation attached to the goods, on labels, by marking or in another way adopted for certain types of goods.

Information on mandatory confirmation of conformity of goods is presented in the manner and in the ways established by the legislation of the Russian Federation on technical regulation, and includes information on the number of the document confirming such conformity, its validity period and the organization that issued it.

12. An offer of a product in its description addressed to an indefinite number of persons is recognized as a public offer if it is sufficiently defined and contains all the essential terms of the contract.

The seller is obliged to enter into an agreement with any person who has expressed an intention to purchase the goods proposed in his description.

13. The seller is obliged to inform the buyer about the period during which the offer to sell goods remotely is valid.

14. If the buyer sends a message to the seller about his intention to purchase the goods, the message must include:

a) the full company name (name) and address (location) of the seller, surname, name, patronymic of the buyer or the person indicated by him (recipient), the address to which the goods should be delivered;

b) name of the product, article number, brand, variety, number of items included in the package of the purchased product, price of the product;

c) type of service (if provided), time of its execution and cost;

d) buyer's obligations.

15. The buyer’s offer to send goods by post to the address “Poste restante” can only be accepted with the consent of the seller.

16. The seller must ensure the confidentiality of personal data about the buyer in accordance with the legislation of the Russian Federation in the field of personal data.

17. An organization that sells goods remotely provides the buyer with catalogs, booklets, brochures, photographs or other information materials containing complete, reliable and accessible information characterizing the goods offered.

18. The seller’s obligations to transfer the goods and other obligations related to the transfer of goods arise from the moment the seller receives the buyer’s corresponding message about the intention to conclude an agreement.

19. The seller has no right to offer the consumer goods that are not specified in the initial offer of goods for sale.

It is not permitted to transfer to the consumer goods that do not comply with the preliminary agreement if such transfer is accompanied by a requirement to pay for the goods.

20. The contract is considered concluded from the moment the seller issues a cash or sales receipt or other document confirming payment for the goods to the buyer, or from the moment the seller receives a message about the buyer’s intention to purchase the goods.

When the buyer pays for goods in non-cash form or sells goods on credit (except for payment using bank payment cards), the seller is obliged to confirm the transfer of goods by drawing up an invoice or a goods acceptance certificate.

21. The buyer has the right to refuse the goods at any time before its transfer, and after the transfer of the goods - within 7 days.

If information on the procedure and terms for returning goods of proper quality was not provided in writing at the time of delivery of the goods, the buyer has the right to refuse the goods within 3 months from the date of delivery of the goods.

Return of a product of proper quality is possible if its presentation, consumer properties, as well as a document confirming the fact and conditions of purchase of the specified product are preserved. The buyer's absence of this document does not deprive him of the opportunity to refer to other evidence of the purchase of goods from this seller.

The buyer does not have the right to refuse a product of proper quality that has individually defined properties if the specified product can be used exclusively by the consumer purchasing it.

If the buyer refuses the goods, the seller must return to him the amount paid by the buyer in accordance with the contract, with the exception of the seller’s expenses for delivery of the returned goods from the buyer, no later than 10 days from the date the buyer presents the corresponding demand.

22. If the contract is concluded with the condition that the goods be delivered to the buyer, the seller is obliged to deliver the goods to the place specified by the buyer within the period established by the contract, and if the place of delivery of the goods is not specified by the buyer, then to his place of residence.

To deliver goods to the place specified by the buyer, the seller may use the services of third parties (with mandatory informing the buyer about this).

23. The seller is obliged to transfer the goods to the buyer in the manner and within the time limits established in the contract.

If the contract does not specify the delivery time for the goods and there is no way to determine this period, the goods must be transferred by the seller within a reasonable time.

An obligation not fulfilled within a reasonable time must be fulfilled by the seller within 7 days from the date the buyer submits a demand for its fulfillment.

For violation by the seller of the deadlines for transferring the goods to the buyer, the seller is liable in accordance with the civil legislation of the Russian Federation.

24. If the delivery of the goods was made within the terms established by the contract, but the goods were not transferred to the buyer through his fault, subsequent delivery is made within a new time frame agreed with the seller, after the buyer has re-paid the cost of services for delivery of the goods.

25. The seller is obliged to transfer to the buyer goods, the quality of which corresponds to the contract and the information provided to the buyer when concluding the contract, as well as information brought to his attention when transferring the goods (in the technical documentation attached to the goods, on labels, by marking or other means provided for certain types of goods).

If there are no conditions in the contract regarding the quality of the goods, the seller is obliged to transfer to the buyer goods suitable for the purposes for which goods of this kind are usually used.

If the seller, at the conclusion of the contract, was informed by the buyer about the specific purposes of purchasing the goods, the seller is obliged to transfer to the buyer the goods suitable for use in accordance with these purposes.

Unless otherwise provided by the contract, the seller is obliged, simultaneously with the transfer of the goods, to transfer to the buyer the relevant accessories, as well as documents related to the goods (technical passport, quality certificate, operating instructions, etc.) provided for by the legislation of the Russian Federation.

26. The delivered goods are transferred to the buyer at his place of residence or other address indicated by him, and in the absence of the buyer - to any person who presents a receipt or other document confirming the conclusion of the contract or registration of delivery of the goods.

27. If the goods are transferred to the buyer in violation of the terms of the contract regarding the quantity, assortment, quality, completeness, packaging and (or) packaging of the goods, the buyer may notify the seller of these violations no later than 20 days after receiving the goods.

If defects are discovered in a product for which warranty periods or expiration dates have not been established, the buyer has the right to make claims regarding defects in the product within a reasonable time, but within 2 years from the date of its transfer to the buyer, unless longer periods are established by law or contract.

The buyer also has the right to make claims against the seller regarding defects in the goods if they are discovered during the warranty period or expiration date.

28. The buyer to whom goods of inadequate quality were sold, unless this was agreed by the seller, has the right, at his own discretion, to demand:

a) free elimination of defects in the goods or reimbursement of expenses for their correction by the buyer or a third party;

b) a proportionate reduction in the purchase price;

c) replacement with a product of a similar brand (model, article) or with the same product of a different brand (model, article) with a corresponding recalculation of the purchase price. Moreover, in relation to technically complex and expensive goods, these buyer requirements are subject to satisfaction if significant deficiencies are discovered.

29. The buyer, instead of presenting the demands specified in paragraph 28 of these Rules, has the right to refuse to fulfill the contract and demand a refund of the amount paid for the goods. At the request of the seller and at his expense, the buyer must return the defective goods.

The buyer also has the right to demand full compensation for losses caused to him as a result of the sale of goods of inadequate quality. Losses are compensated within the time limits established by the Law of the Russian Federation “On the Protection of Consumer Rights” to satisfy the relevant requirements of the buyer.

30. If the seller refuses to transfer the goods, the buyer has the right to refuse to fulfill the contract and demand compensation for losses caused.

31. When returning goods of inadequate quality, the buyer’s lack of a document confirming the fact and conditions of purchase of the goods does not deprive him of the opportunity to refer to other evidence of the purchase of goods from the seller.

32. Information on the procedure and terms for returning goods by the consumer must contain:

a) the address (location) of the seller to which the goods are returned;

b) the seller’s working hours;

c) the maximum period during which the goods can be returned to the seller, or the minimum period specified in paragraph 21 of these Rules;

d) a warning about the need to preserve the presentation, consumer properties of the goods of proper quality until they are returned to the seller, as well as documents confirming the conclusion of the contract;

e) the period and procedure for returning the amount paid by the buyer for the goods.

33. When the buyer returns goods of proper quality, an invoice or a certificate of return of goods is drawn up, which indicates:

a) full corporate name (name) of the seller;

b) last name, first name, patronymic of the buyer;

c) name of the product;

d) dates of conclusion of the contract and transfer of goods;

e) the amount to be returned;

f) signatures of the seller and buyer (buyer’s representative).

The seller’s refusal or evasion to draw up an invoice or act does not deprive the buyer of the right to demand the return of the goods and (or) the return of the amount paid by the buyer in accordance with the contract.

34. If the refund of the amount paid by the buyer in accordance with the contract is not carried out simultaneously with the return of the goods by the buyer, the refund of the specified amount is carried out by the seller with the consent of the buyer in one of the following ways:

a) in cash at the location of the seller;

b) by postal order;

c) by transferring the appropriate amount to the bank or other account of the buyer specified by the buyer.

35. The costs of returning the amount paid by the buyer in accordance with the agreement are borne by the seller.

36. Payment for goods by the buyer by transferring funds to the account of a third party specified by the seller does not relieve the seller of the obligation to return the amount paid by the buyer when the buyer returns goods of both proper and inadequate quality.

37. Control over compliance with these Rules is carried out by the federal executive body and its territorial bodies, which, in accordance with the legislation of the Russian Federation, exercise control and supervision functions in the field of ensuring the sanitary and epidemiological well-being of the population, protecting consumer rights and the consumer market.

PS. Please note that changes in legislation may have occurred since this article was written.

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, you are probably interested in: what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze demand and set adequate prices, otherwise you may be left with nothing, waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with market analysis, namely, determining demand.

Why is this so important?

Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.

You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.

Where are the promised benefits and profits?

Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.

Instructions for demand analysis:

Refer to the Internet.

This will be especially true if you want.

To do this, you need to study query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, enter keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.

Conduct marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your region.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze the prices.

Perhaps they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future buyers.

For example, people from a small town are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of some metropolis.

But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.

Conduct a survey of potential buyers.

Compose a short questionnaire with questions, print out the required number of copies and distribute them to residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's return to the online store.

Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.

To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.

Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods “high demand”

Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchphrase accurately demonstrates trade relations.

When a population has certain needs, someone must satisfy them.

And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.

And what the population wants will be profitable.

Products in high demand include:

Food.

But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in big cities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea/coffee, dairy products, baked goods, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such products are used up quickly, so people must constantly renew them.

   If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.

   Clothes and shoes.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   It tends to be updated more frequently among the population, so you may end up with repeat customers.

   If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.

   Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of the fact that fitness is fashionable now, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.

Original accessories.

With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.

You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.

For example, you should not sell bags and wallets that can be bought in a regular store; offer handmade accessories or in a specific style.

Anti-stress coloring pages (coloring books for adults).

This is a bestseller this year and last year.

You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.

Plus it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, you can see young people and men growing beards on the streets.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We gradually approached the topic of what is profitable to sell online.

The volume of online purchases is increasing every year, because buyers benefit from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think things over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I would like to talk about those categories that we have not yet touched upon.

5 profitable products to sell online:

Electronic equipment and accessories for it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales of them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And you can find everything you need on the Internet.

Drones and quadcopters.


Nowadays there is a boom in products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, the network has a large selection of aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of enthusiastic people in one locality.

LED lightening.

In an era of colossal energy consumption, many are switching to more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

This is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.

To trade goods from China online,

Pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough demand analysis can you know what is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail and choose what you like.

Only in this case will you be able to establish an interesting and profitable business.

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Buying clothes, equipment, household goods, and gifts online has become commonplace for most Ukrainians. Business is moving to the next level: more and more online food stores are opening. How to sell food online?

Food is now the fastest growing category in online sales. Chapter Food and drink recently appeared on the Ukrainian handmade platform Crafta.ua: here local producers can sell natural products of their own making. the site learned from the masters how to organize the sale of gastronomic goods and whether customers are willing to place orders online.

gingerbread house

Yulia Shikhat-Sarkisova from Vinnitsa opened a storeSomething Sweet : Handmade painted gingerbreads are sold here.

Yulia Shikhat-Sarkisova: “I didn’t think that selling gingerbread cookies on the Internet was so easy!”

I am a graphic designer and teacher. I develop corporate styles, logos, complex layouts for printing, and teach how to use graphic editors. Making gingerbread was originally my hobby. Only now I have monetized it and can do what I love without remorse for wasting precious time.

I started making gingerbread cookies a long time ago. I have always loved decorating my home with gingerbread houses or entire villages for the New Year holidays. Every year the work became more and more complex and interesting, and there were more and more gingerbreads. While posting new gingerbread cookies online, I received many comments and messages asking me to sell them or make the same ones to order. But I didn’t dare until last year, when close friends asked me to make gift sets for their children’s birthdays. And when it was successful and everyone was delighted, I realized that I could really do this.

I am the mother of a small child, so now my only difficulty is the lack of free time for such painstaking work. But over time, I learned to work faster, and the short period of time that I have is enough for a lot.

First, you need to bake the gingerbread cookies and let them cool, then mark them with a design and fill them with glaze. After the glaze has dried for 8 hours, I hand paint it with brushes and food paints, and then dry it for another 4-8 hours. This is such a difficult process. The time spent on making gingerbread cookies depends on their complexity. For example, you can paint a batch of 20 hearts in an embroidery style in the same time it would take to work on a complex topper with a character.

I never thought that starting to sell gingerbread cookies online would be so easy. It was worth putting out the sets for the holidays, and I received several dozen orders. Any sales channel on the Internet brings its customers. Even my pages on social networks are enough to keep me constantly busy. Today I have regular clients and new ones appear regularly. I also collaborate with partners - I make complex gingerbread cookies as toppers for confectioners’ cakes.

Tea ceremony

Katerina Zamurueva in the storeHerbalCraft sells tea blends made from wild herbs.

I have loved herbal teas since childhood; it’s hard to remember when I created my first collection. “We are what we eat” - I think this is also true of what we drink. For the last five years, I have been intensively harvesting herbs, since I do not drink anything other than water and herbal teas.

It has always been difficult for me to find delicious herbal tea on sale. Most of those presented are industrially produced, with highly crushed plants, and they do not give a very rich taste and aroma. The idea to sell herbal teas arose in September 2016. I am used to collecting herbs for myself so that I can drink a natural and healthy drink every day. And I wanted to give this opportunity to people who don’t have time to collect and prepare ingredients for tea.

It takes 8 to 9 hours to pack a batch of 42 packs - I do everything by hand. I carefully sort through the plants so that nothing foreign gets into the tea (for example, blades of grass often come across in thyme when picking, needles often get tangled in blueberry leaves, etc.).

The hardest thing was to find suppliers of high-quality packaging in small quantities at an affordable price and a printing house that would undertake printing in small quantities. All this affects the final cost of a pack of tea, and I wanted it to be as affordable as possible. I do the packaging design, logo, graphic materials and almost all the photos myself.

In Ukraine people are used to drinking tea hot, so in the summer the demand for my products is less than in the cold season. But this gives me plenty of time to collect and dry the herbs. When creating HerbalCraft teas, I use twenty-two types of plants. If 4-5 herbs are immediately found in one location, this is luck. In addition, the seasonality of flowering and harvesting varies from plant to plant.

The HerbalCraft project is a hobby to which I devote almost all my free time from my main job. I sell my herbal infusions in 7 offline stores in Kyiv and Dnepropetrovsk, post them on social networks and online platforms such as Crafta.ua. We are still developing the habit of buying products on the Internet, but online orders are still coming.

Jam Day

Lviv resident Oksana Porada sells homemade preserves and jams in her store“Smachnenki Varenka” .

Making jam has become for us not just a favorite hobby, but a source of additional income. My mother and I have been making jam for quite some time, but only this year we decided to sell it. Everyone who tried our jam before admired its taste and could not guess all the ingredients from which it was made. We were also inspired to sell our own jam by the randomly coined name “Smachnenki Varenka” - we liked it, and we decided to try to open a store under this name.

At first, we were faced with the problem of forming an assortment; we couldn’t determine which flavor would be the most popular among customers? How much and what kind of jam should I prepare? What should be the volume and shape of the jars and lids? The next step was to develop the label and overall design of the jar. But with the advent of the first buyers, all issues were resolved by themselves. We began to better understand what flavors customers like most, and how best to package jam so that it not only tastes good, but also looks appetizing.

Making a batch of jam from 10-15 jars takes from 2 to 5 hours, depending on the recipe. There is jam, the production of which takes several days; it is made “cold”, without sterilization. This delicacy is considered very healthy and retains a maximum of vitamins.
Seasonality significantly affects the process of making jam, because we use fresh berries and fruits. But the time of year practically does not affect the number of orders, because in winter the jam can be savored with hot tea, and in summer it can be added to various desserts.

Selling jam on the Internet is convenient and easy, because people have already learned to buy a variety of food here, including sweets. We sell our products on social networks, on handmade platforms and at fairs.

Experts consider the niche of food trade via the Internet to be free. There are few players, many risks. There are a lot of difficulties in this business that threaten the owner of an online store with either a fine, losses, or loss of the site due to an incorrectly drawn up contract.

The main difficulty in the development of online stores that sell products was created by legislators and regulatory authorities themselves, since it is not clear what rules to follow when selling products. “On the one hand, we have rules for the distance sale of goods, which do not prohibit the sale of goods via the Internet. On the other hand, we have the old rules on peddling trade. In our understanding, peddling trade is far from sales on the Internet. But in those few clarifications, which Rospotrebnadzor has, online trading is just equivalent to peddling, and this type of sales does not involve the sale of products,” says Veronika Kazakevich, director of the civil law department of the CLIFF company. Law enforcement practice can put an end to this issue, but it has not yet developed. However, difficulties with trade qualifications do not discourage those wishing to start selling products via the Internet. “The fines for such violations today are small. Therefore, the qualification of the type of trade is not any serious obstacle for companies that want to sell products on the Internet and consider this direction to be promising,” explains Kazakevich.

With regard to alcohol and tobacco products, there are no such discrepancies as with products - it is prohibited to sell them on the Internet. "According to paragraph 5 of the Government of the Russian Federation of September 27, 2007 N 612 (as amended by the Government of the Russian Federation of October 4, 2012 N 1007), "remote sales of alcoholic beverages, as well as goods the free sale of which is prohibited or limited legislation of the Russian Federation." Free sale is prohibited, for example, for tobacco products," says Irina Paruleva, accounting and tax consultant at the Gradient Alpha audit and consulting group.

However, there are many websites selling such goods. And everyone finds their own legal justification for illegal activities. “One company sells collectible lighters and provides alcohol as a gift with purchase. Such sellers give alcohol, believing that in this case it does not fall under the rules of distance selling. Other companies rent out a bottle of alcohol, accepting cash as collateral. According to the law, if the rental property is not returned in proper condition, the deposit goes to the landlord. Others, on the contrary, take a loan and leave a bottle of alcohol as collateral. The loan is not returned, the alcohol remains with the consumer. Slightly more advanced companies write that the transaction is completed. on the territory of an offline point, in a regular store, and then the goods are simply delivered to the client, and by proxy, the courier brings a bottle of alcohol, the client signs an agreement and a power of attorney already at the time of receiving the goods. Lawyers for online stores believe that with the help of such tricks they. exempt the company from liability. In fact, the sale of alcohol remains illegal. All the described frauds can be classified as a sham transaction. Law enforcement agencies and the prosecutor’s office have learned to successfully suppress such violations,” says Kazakevich.

At the same time, online store owners take serious risks when doing business. If an ordinary buyer takes a product from the shelf, carries it to the checkout and pays, then in an online store there is a time lag between ordering the product and receiving money - delivery. And while the goods are on their way to the buyer, the latter can abandon his intentions. Because of this, the store will incur losses in the form of transportation costs. The buyer has the legal right not to make a purchase if he has not been provided with complete information about the product and the rules for selling products in the store. “The seller is obliged to bring to the attention of the buyer in writing the following information: information about the composition, nutritional value, purpose, conditions of use and storage of food products, methods of preparing ready-made dishes, weight (volume), date and place of production and packaging of food products, as well as information about contraindications for their use in certain diseases,” says Irina Paruleva. In this case, the seller must have written confirmation that he notified the client about all the properties of the product, the rules for selling and returning products.

When talking about online trading, it is very difficult to ignore the legal details of website creation. Quite often, developers claim their rights to already promoted portals under the pretext that the results of intellectual activity were not transferred to the customer, which means that the contractor remains the full owner of the site.

The transfer of intellectual property rights is rarely specified in website development agreements. The problem is that the customer, having received the product itself, thinks that the rights to it have automatically transferred to him. But a website is a complex object that includes computer programs, databases, and intellectual works. Therefore, the contract must describe the transfer of all these components in as much detail as possible. In general, disputes with website developers can result in serious technical difficulties for online store owners.

The popularity of online trading is growing every year. Today this is one of the ways of sales that is convenient for clients and sellers. There are often contradictions in this area, because every action is regulated by general documents.

An online store is a way to trade goods and services in the virtual space.

Before you figure out how to trade via the Internet, you should determine what regulations govern this area of ​​activity.

There is no unified law on online trading in the Russian Federation. But there are a number of legislative acts in which separate regulatory legal references called “remote method of selling goods” are published.

To understand how to legally operate in the field of online commerce, you should analyze the following codes, laws and regulations:

Each of them was approved by the State Duma and the Federation Council.

To purchase a product in an online store, the buyer must read the catalog. Many self-respecting organizations constantly update it, creating acceptable offers for customers. After selecting a consumer item, an electronic contract is concluded with buyers, which lists the terms of delivery and the total amount of the order.

An important Decree on online trading is the Government Order “On approval of the Rules for the sale of goods remotely.”

The process of purchasing goods is controlled by the Federal laws and regulations listed above.

The main thing in the law on the sale of goods remotely

The Decree described above defines the rules for trading via the Internet. When selling his products, the seller must open a company (register it at the state level) and provide the client with several delivery methods:

• Possibility of sending by mail;
• Possibility of transporting products using our own transport.

If technically complex products are sold that require additional configuration by professional specialists, online store employees are required to independently deliver the products and configure them.

Note: According to Resolution No. 612, selling alcoholic beverages via the Internet is prohibited.

Before concluding a contract for online trading, the seller must provide the potential buyer with characteristics of the product, namely:

• The final cost of the consumer product;
• Manufacturer's address;
• Company name;
• Delivery method;
• Life time;
• Warranty period and expiration date;
• The procedure for transferring funds for goods.

If these are food products, then information about the composition is in the section about the product on the platform through which online trading is carried out.

If the product being purchased has already been used or repaired, the buyer must be informed of this fact. All characteristics of the product, storage rules and operating conditions are transferred to the buyer using electronic media or using instructions, in accordance with the legislation of the Russian Federation.

What can you sell online?

It is difficult for novice webmasters to open their own platform for trading via the Internet. In order for an electronic platform to develop quickly, you need to know what exactly can be sold online.

• Books;
• Consumer electronics;
• Software and computers;
• Home improvement items;
• Booking tours, hotels and air tickets;
• Purchasing tickets to theaters, cinema and concerts;
• Children's items and toys;
• Clothes and shoes;
• Music;
• Food;
• Sport equipment.

Taxation

During online trading and its development, entrepreneurs often face the problem of taxes. Namely, what type of taxation to choose, what taxes will have to be paid, what is the amount of payments, and the like.

Profits are taxed according to the Internet Retail Law. It all depends on which tax option is used.

Two tax options:

• Simplified taxation system;
• General taxation system.

Is an individual just starting to develop their business? The optimal choice is a simplified taxation system when trading via the Internet. But in this case, annual revenue should not be more than 60 million rubles. The rate is 6 or 15 percent. At a rate of 6 percent, income is subject to taxation. That is, 6 percent of the amount that is in the individual entrepreneur’s account is paid.

To apply the simplified tax system in practice, a business must meet certain conditions. Despite the advantages of this option, the simplified system (USNO) imposes some restrictions on business activities. This is written in Article 346.12 of the Tax Code of the Russian Federation.

The second option is the general taxation system (GTS), which is applied using accounting. The chart of accounts is used for calculations. Therefore, in order to understand the system, additional costs will be required for your own accountant.